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7 Up was created by Charles Leiper Grigg who launched his St. Louis-based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named "Bib-Label Lithiated Lemon-Lime Soda", was launched two weeks before the Wall Street Crash of 1929. It contained lithium citrate, a mood- stabilizing drug. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries; they made claims similar to today's health foods. Specifically it was marketed as a hangover cure. The product's name was soon changed to 7 Up. The success of 7 Up led Grigg to rename his company to "The Seven Up Company" in 1936. Lithium citrate was removed from 7 Up's formula in 1950. Expanding the brand beyond a niche market, major competitors began to set their sights on it such as The Coca-Cola Company with its Sprite brand introduced in 1961. Sprite would not challenge 7 Up's position seriously until the 1980s when Coke forced its major bottlers, then distributing 7 Up, to drop the beverage in deference to Sprite. 7 Up challenged Coke's actions in court as "anti-competitive", a challenge they eventually lost. < Takaisin tuotteiden pääsivulle |
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JUOMA-RESEPTIT Ei reseptejä liittyen Seven Up:in Tutustu muihin juomaresepteihin! > Lue lisää |
* Seven Up Cherry |
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