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Since their introduction in 1912, Life Savers has become
an iconic American brand across non-chocolate candy and
mints due to their great tasting flavors and unique candy-with-
the-hole shape. Over 40 flavors of Life Savers have been
created since the original Pep-O-Mint® was launched. In 1998,
Creme Savers® was launched as a sub brand of Life Savers.
Life Savers was a subsidiary of Kraft Foods before being
purchased by Wrigley in 2004. In recent years, the brand has
expanded to include Life Savers Gummies® and Creme Savers.
Discontinued brands include Fruit Juicers, Holes, Life Saver
Lollipops and Squeezit.
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